Effective Date: April 7, 2020


Serenia Labs LLC (“Company,” or “We,” or “Us,” or “Our”) has created this privacy policy (the “Policy”) to explain our privacy practices so you will understand when and how information is collected, used, disclosed and protected with respect to this website (the “Site”). Individuals must be 18 years of age or older to use this Site and you warrant that you are 18 years of age or older. By using the Site, you consent to the privacy practices described in this Policy, as modified from time to time by us. Therefore, you should carefully review this policy so you understand our privacy practices.


Your information and how our Site makes use of it

Our Site collects aggregate information (such as the number of users who log on to the Site on a daily basis).In addition, , if you choose to purchase a product from us and provide information such as your name, email address, physical address, financial information (which may be shared with an authorized third-party for e-commerce transactions), or photograph, this is personally identifiable information (“Personal Information”). We may use your Personal Information to communicate with you regarding your product orders, to fulfill these orders, to respond to customer service inquiries, to provide you with product information and offers in the future (including via outbound email communications directed to you), and as part of our Site analysis as we further explain below.


From time to time, we may collect general statistical or aggregate information. Such information can include the type of browsers being used (e.g., Chrome ® , Safari ® , Edge ® , Firefox ® ), the operating system you are using (e.g., iOS ® , Android ® , Windows ® , or Mac ®  OS), the number of users that visit a specific page on the Site and the nature and duration of such visits. This information may be used to help analyze Site traffic and improve our services. At no point, however, will the aggregated information personally identify you.

We reserve the right to disclose any aggregate information and Personal Information if required to do so by law, including compliance with legal process served on Company, or if we believe that such action is necessary in order to: (a) to protect or defend the legal rights or property of Company, the Site, or its users; or (b) in an emergency to protect the health and safety of the Site's users or the general public.


You should refer to the rest of this Policy to see how we use, disclose and protect this information:


Automatically Collected Information


We automatically receive certain types of information whenever you interact with us. For example, when you visit the Site, our systems automatically collect your IP address and the type of browser you use. Static IP addresses are considered Personal Information. For mobile users accessing the Site, we automatically collect your Unique Device Identifier which is also considered Personal Information. However, the user cannot be recognized as a specific individual simply from a Static IP address or a UDI. Information may be automatically collected through the use of cookies or web beacons which are discussed in more detail below. We may also collect information about your browsing behavior, entry and exit points for the Site, search terms, website addresses you visit, page views and impressions.




Cookies are small text files placed on your hard drive by a website when you visit. These files identify your computer and record your preferences and other data about your visit so that when you return to the site, the site knows who you are and can personalize your visit. In general, we use cookies to collect and analyze information so that we can determine how to improve our sites by seeing which areas, features and products are most popular, to personalize the site and to improve the Site experience. Most browsers automatically accept cookies as the default setting. You can modify the setting to reject cookies or to prompt you before accepting a cookie from the sites you visit by editing browser options. If you decide not to accept our cookies, you will still be able to access those parts of our site available to the general public but you may not be able to use some of the Site’s features or services and you may have a less satisfactory experience.


Web Beacons


Similar in function to Cookies, Web Beacons (also known as pixels) are small, transparent images that collect information such as the IP address of the requesting computer, the time for which the material was viewed, the type of web browser that retrieved the web beacon image, and the existence of cookies previously set by the Site’s server.


Do Not Track Requests


The Site does not respond to browser-based, Do Not Track requests or signals. Further, Company allows other parties to collect aggregate information about your other online interests over time and across different websites when a user accesses the Site.


Children's Privacy Policy


This website is intended for use by individuals who are 18 years of age or older. Accordingly, Company does not knowingly, directly or passively collect information from individuals under the age of 18.

The following section describes these disclosure practices more fully:


Internal Analysis


We may use aggregate information and Personal Information for our own internal statistical, design, or operational purposes, such as to estimate our audience size or to measure aggregate traffic patterns, as well as to understand demographic, areas of interest, and other trends among our users. In addition, we may outsource these tasks to authorized third parties; however, the third parties may not use or disclose information for any other purposes. This includes use of Google Analytics which includes analysis of general demographic data such as age and gender information, your other online interests (as referenced above), and your general location based on the IP address of your computer or device. None of this information identifies you as an individual. However, if you are signed into your Google Account when accessing the Site, this Personal Information is collected by Google Analytics and is included in the Google analysis. For more information on how Google uses data, please please click here..


Use of Testimonial Videos


By submitting a testimonial video to Company, each person submitting a testimonial hereby grants to Company:


The absolute and irrevocable right and permission, throughout the world, in perpetuity, with respect to the photographs(s), videography, or recording(s) in which such person appears, hereto: (i) to edit, alter, use, reuse, publish and republish the same in whole or in part, individually or in conjunction with other materials, film, television, video tapes, audio tapes, and digital media, in any and all manner, media and channels of distribution known and unknown, including internet and social media, in connection with Company and its products; and (ii) to use such person’s name, image, photograph, likeness, voice, and signature in connection with Company and its products, without compensation.


Data Storage


Aggregate information shared with our authorized third parties may be stored on our internal equipment to which we allow access, or, the data may reside on their own respective external equipment.


Business Transfers


Information about our users and the Site is one of our most important business assets. Therefore, information about our users may be disclosed as part of any merger or acquisition, creation of a separate business to provide the Site or fulfill products, sale or pledge of Company assets, as well as in the event of an insolvency, bankruptcy or receivership in which Personal Information would be transferred as one of the business assets of Company.


Ads and Information About You


We may work with third parties, such as network advertisers and ad exchanges, that use tracking technologies on our Website in order to provide tailored advertisements on our behalf and/or on behalf of other advertisers across the Internet, and we may use third party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party sites and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which may be based on your activities (including past visits to our Website) across the Internet and mobile media (“Behavioral Ads”). Behavioral Ads enable us to target advertisements to you for products and services in which we believe you might be interested. If you object to receiving Behavioral Ads from us on third party sites, you can learn more about your ability to limit Behavioral Ads below. Our third party ad network and exchange providers, advertisers and/or traffic measurement services may themselves set and access their own technologies on your device and track certain behavioral usage information via a device identifier. These third-party technologies may be set to, among other things: (a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements; and (c) understand the usefulness of the advertisements that have been delivered to you.

Statements regarding our practices do not apply to the methods for collecting information used by these third parties or the use of the information that such third parties collect. We do, however, work with third parties to make efforts to have you provided with information on their practices and any available opportunity to exercise choice. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

Further, while sites use a variety of companies to serve advertisements, you may wish to visit which provides information regarding this practice by Network Advertising Initiative (“NAI”) members, and your choices regarding having this information used by these companies, including the “opt-out” procedures of NAI members. Opting out of one or more NAI members only means that those NAI members no longer will be allowed under their own rules to deliver Behavioral Ads to you, but does not mean you will no longer receive any targeted content and/or ads. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different device or change web browsers, your NAI opt-out may not, or may no longer, be effective. You may also opt-out of receiving Behavioral Ads on participating sites and services by visiting the Digital Advertising Alliance (“DAA”) website at limitations may apply to the DAA opt-out. We are not responsible for the effectiveness of or compliance with any third party’s opt-out options or programs.


Protection of Company and Others


As referenced above, we release information when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply our policies; to protect our rights or property; or to protect our users from fraudulent, abusive, or unlawful use of our Site; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.


Security of Information


We maintain administrative, technical and physical safeguards to protect against unauthorized access, use, modification and disclosure of information in our custody and control. We also are committed to employing reasonable technology in order to protect the security of our Site. However, even with the best technology, no website is 100% secure.  We will take reasonable measures which we believe are appropriate to protect information from loss, misuse, alteration or destruction, and, where possible, will ask that any third parties to whom we may transfer such information to take comparable steps to protect that security.


 Links to Other Websites


Company may provide links to websites for products, services and other content as a service to those users interested in this information. We are providing these links as a convenience to you, and we are not responsible for the content or information collection practices of those websites. We do not collect additional Personal Information or financial information should you choose to utilize these external e-commerce or other services. However, these websites may provide information to us about your use of their site, services or purchases. Please also note that these websites' privacy policies will differ from those of Company. Please remember that when leaving this Site, our Policy and Terms of Use no longer apply or govern, and you should review that site’s terms and policies, including privacy and data gathering practices.


Network Security


You should be aware that Company has no control over the security of other websites on the Internet that you might visit, interact with, or from which you buy products or services.


Updating This Policy


We may revise and update this Policy if our practices change, as technology changes, or as we add new services or change existing ones. Any changes will be posted to this document, with the effective date noted, so that you will always know what information we gather and how we use it.  You are encouraged to print or download a copy of this document for your records. We will use information in accordance with the most current privacy policy.


Contacting Us


If you have any questions, comments or concerns about this Policy, please contact